RENLO was born from a simple yet powerful desire: to create kids' clothing that blends fun, functionality, and a touch of everyday magic. Founded by Charlotte Te Puia and Werner Bronkhorst, RENLO emerged not just as a brand, but as an extension of their own parenting journey—where comfort, creativity, and practicality collide in the whirlwind that is childhood.

As parents themselves, Charlotte and Werner found themselves constantly searching for clothing that could keep up with the vibrant energy of their children while still being easy to wear, wash, and love. They noticed a gap in the market for durable, thoughtfully designed kidswear that didn’t sacrifice style for function or vice versa. That’s when the idea for RENLO began to take shape.

The name RENLO holds special meaning—it’s a heartfelt combination of their children's names: Florence (REN) and Loki (LO). More than just a label, it’s a daily reminder of why they started and who they’re designing for. Every piece of clothing carries the spirit of play, imagination, and freedom that Charlotte and Werner saw in their own kids—and wanted to share with families everywhere.

RENLO isn’t just about clothes. It’s about celebrating the messy, magical, and memorable moments of childhood. With quality fabrics, thoughtful details, and a focus on sustainability and ethical production, RENLO is committed to helping kids move through the world with confidence and joy—one outfit at a time.